We start building an e-business


One of the most common (despite warnings from e-business experts) is to start a business by inventing a product. This order seems natural to us. "Ooo... I came up with a brilliant idea for a computer application. It will surely sell out. And then comes the disbelief that something has failed. Meanwhile, with the right order, we can minimise our chance of failure.

Of course, a good product idea is important. And we often think that this is a guarantee of success. Unfortunately, this is not true. According to e-business experts, before we start working on a product or service we invented, we have to take care of its "basis". We need to examine the market, develop the right strategy and build our community. However, there are two interesting methods. The first one (recommended mainly to experienced internet entrepreneurs) consists in selling a product that has not yet been developed. This is to check if there is a need for it. Another method is to prepare a sample of the product to see if it is attractive to the market. We will then be able to find out whether it makes sense to devote our time and money to it. No matter which input method you choose, you still need to prepare your e-business. That is where the question comes in:

How to do it?

First of all, you need to arm yourself with patience. Nothing will come easily and quickly, sometimes you have to consistently and slowly build your "identity" and image. It may be useful here to apply the division into stages that we should 'pass' on the way to the top of our business. They are:

  • Strategy,
  • Content,
  • Community,
  • Product or service,
  • Sale,
  • Automation of processes.

At first it seems complicated and difficult. However, with the above mentioned order everything happens naturally, step by step. In building an Internet business, it may be helpful to isolate individual elements. They are them:

Business strategy

Purpose of business creation

It is important not to be disappointed with what we do over time to define the purpose of our business (both professionally and privately). Every entrepreneur should know why he or she starts his or her business. Does it do it in order not to be addicted to others, or in order to have money or pursue one's passions? It is important to stick to your goal. After a few years, nobody would like to "wake up with his hand in the nightcloth" and realize that at first he dreamed of something else.


Not only is it important to set a goal. It is equally important to choose the area in which we will operate in our business. The leitmotif can be based on our passion or on something that interests us, in which we will specialize and develop.

Target group

What would business be without customers, observers and other interested parties? Finding your target group is crucial for success. However, it is important to focus on looking for the topic we have chosen, not the product we want to offer. Contact with the community builds its trust and gives us a customer base.


It is not necessary to know everything about it at the very start of your business. The most important thing is the willingness to learn and to acquire knowledge and experience in a given subject. It is worthwhile to define in advance what knowledge we will need in the future and to make up for it.


In addition to knowledge of the subject and willingness to work, we also need resources. Before starting a business, we should think about what we need to do. These can be software, tools, hardware or manpower. Determining this will help us from the very beginning.

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